the main
about the project
Medicine news
To the authors
Licensed books on medicine
<< Ahead Next >>

McKinsey and Lego cubes: the power of the “what” question



If you ever happen to sit around the campfire late at night with a group of consultants (which in itself is frightening), then here's a horror story. Tell her - give them nightmares.
In the world of on-demand problem solving, there are consultants, and there is McKinsey & Company. When golfers think of golf, they recall * Tiger Woods **; when serious drivers think about cars, they imagine a Ferrari. And when consultants think about consulting, they mean McKinsey.
McKinsey consultants think about themselves in the same way, which makes them incredibly arrogant and intolerant, but it also helps them to do their job very, very well. In other words, there is nothing more terrible for a consultant from another company than competing in a tender with a representative of McKinsey.
* The following is the name of Eldrick Tonta "Tiger" Woods (English Eldrick Tont "Tiger" Woods) is a sign for golf lovers: Woods is the 14-time winner of the Major tournaments (second place in the history after Jack Nicklaus with 18 wins), repeated winner of the title “Athlete of the Year”, who won 77 PGA Tournaments and 39 tournaments of the European Tour.
** It is worth noting that Tiger Woods has signed a promotional contract with Accenture, a possible main rival of McKinsey. I hope that Tiger was able to tear off a lot of money from the company.
A few years ago, when I worked for a consulting company, our sales director, Shane, received an invitation from McKinsey, in which we were asked to submit a proposal for creating an Internet system to the company. Shane and I thought we received an invitation by mistake; we simply could not imagine McKinsey hiring us for any kind of work.
Shane called back and made sure that the people from McKinsey really expected an answer from us. The local director of information technology heard that we are considered experts in the field of “knowledge management portals,” and wanted us to offer him something interesting.
Our eyes want to see the meaning of what they are looking at. But to get a simple explanation, it often takes a long way.
By the time our company has already built a lot of similar systems, so we knew very well that almost every person has his own opinion about what to consider as a portal. We also knew that it was easy for all discussion participants to agree on what to consider as a portal, up to 45 minutes from the hour allotted for us to speak. In other words, only 15 minutes would be left for the direct sale of our concept.
<< Ahead Next >>
= Go to tutorial content =

McKinsey and Lego cubes: the power of the “what” question

  1. The power of attraction - the power of desire
    As we have said, in order for desire to acquire its full strength, it is necessary to get rid of fear. Suppose you have already coped with this part of the task, or at least have begun to move in the right direction, so now I want to draw your attention to another important aspect of the topic we are discussing, namely, the problem of thinking leaks. No, I do not mean the inability to store
  2. Talent cubes
    Usually, the initial goal setting is so vague that it is almost impossible to build a specific program of action for it. For example, the goal is to reach the North Pole. Immediately there are many options that answer the questions: "How?", "How?". After all, the North Pole can be reached - presumably, of course, - both in a balloon and
  3. My husband has a panicky fear of being out of money. And this is despite the fact that he and I have a permanent job. What to do and what to say?
    Have you tried to just talk to him about what is bothering him? You asked him if he had any questions about this, did he think about it? Was his father afraid of losing money? If so, what did your husband, as a child, feel when you saw this fear of your father? He condemned the father? When we condemn our parents, we eventually become the same as they. It would be good to give
  4. The power of emotions
    What is the relationship between increased physiological excitability and the subjective experience of emotion? In particular, is our perception of our own arousal a part of emotional experience itself? To answer this question, the researchers turned to the emotional life of individuals with an injured spinal cord. When the spinal cord is dissected or damaged, the sensations coming from
  5. The power of images
    In 1970, Ralph N. Haber presented the results of his experiment in Scientific American Science Magazine, in which subjects watched 2,560 slides at a speed of one slide in 10 seconds. The experiment, the total duration of which was seven hours, was conducted in the form of a series of short views; the whole experiment took several days. One hour after being
  6. The power is hidden in each of us.
    Many of us do not know our inner abilities, and in each they are, we just need to be able to wake them up, make them work for themselves. What you have achieved in life in all respects is only a small fraction of your potential. I say this as a specialist with many years of experience. Confirmation of this - extreme situations. Here are some examples. Where do you think where did the force come from
  7. Strength and differentiation of emotions
    Feedback hypothesis. The idea that, in addition to the communicative function, facial expression contributes to the experience of emotions, is sometimes called the feedback hypothesis (Tomkins, 1962). According to this hypothesis, just as we get feedback from autonomous excitation (or perceive it), so we get feedback from our facial expressions, and this feedback is combined with
  8. Ivory strength
    Over the past ten years I have repeatedly delivered lectures in universities. On my own experience, I was convinced that many teachers themselves are in a state of discord if they left the creative form. Masters of intellectual reasoning, they are thus distant from their own creative aspirations so that often the progress of the wards upset them. Such scholars connoisseurs are suspicious
  9. The driving force of things
    The naturalistic-objective being of a thing has a certain regularity of development: it not only increases its representation in the world, but also changes the objective environment in its functional characteristics, in the speed of the performances of the subjects and in the requirements addressed to the person. Man creates a new objective world, which begins to test his psychophysiology,
  10. Diet is a great power.
    1) Reducing diet. Regardless of the reason why a person gains excess weight, classical medicine recommends a reducing diet aimed at a general reduction in calorie intake. The basic principles of the reduction diet are as follows: a) The ration energy value is primarily reduced by carbohydrates and fats. Calorie in terms of gender, age, labor intensity and
  11. I think that having children is a big responsibility. It can even be called a life contract. When I think I can cause them suffering, I feel bad. What do I need to do to think differently?
    Change your beliefs. First, when you make a decision to get a child, you should not think that you are responsible for his happiness. Your first motivation should be to give your soul a chance to return in order to incarnate. It is a gift of self. Then, to continue growing, you must learn to love this soul that has chosen you. To have a child is
  12. FROZEN BUSINESS, OR 0 THAN POWER, DRAGON?
    FROZEN BUSINESS, OR 0 THAN POWER,
  13. Atkinson, W.W. The Law of Attraction and the Power of Thought, 2008

Medical portal "MedguideBook" © 2014-2016
info@medicine-guidebook.com