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McKinsey and Lego cubes: the power of the question "what"



If you ever get to spend a late night at the fire with a group of consultants (which in itself is frightening), then here's a scarecrow. Tell her - provide them with nightmares.
In the world of solving problems on demand, there are consultants, and there is McKinsey & Company. When golfers think about golf, they remember * about Tiger Woods **; when serious drivers think of cars, they imagine Ferrari. And when consultants think about consulting, they mean McKinsey.
McKinsey consultants think about themselves in the same way, which makes them incredibly arrogant and intolerant, but at the same time helps very, very well to do their job. In other words, there is nothing more terrible for a consultant from another company than to compete in a tender with a representative of McKinsey.
* Eldrick Tont's "Tiger" Woods (Eldrick Tont "Tiger" Woods) is next for golf lovers: Woods is the 14-time winner of Major tournaments (second place in the history after Jack Nicklaus with 18 wins), repeated holder of the title "Sportsman of the Year", who won 77 PGA Tour tournaments and 39 European Tour tournaments.
** It is worth noting that Tiger Woods signed a promotional contract with Accenture, a possible major rival of McKinsey. I hope that Tiger was able to tear off a lot of money from the company.
A few years ago, when I was working for a consulting company, our sales director, Shane, received an invitation from McKinsey, in which we were asked to present a proposal to the company to create an Internet system. Shane and I thought that we received the invitation by mistake; we simply could not imagine that McKinsey hired us for any kind of work.
Shane called back and made sure that people from McKinsey really expect an answer from us. The IT director there, he heard that we are considered experts in the field of "knowledge management portals," and wanted us to offer him something interesting.
Our eyes want to see the meaning in what they are looking at. But to get a simple explanation, it often takes a long way.
By the time our company has already built a lot of similar systems, so we knew perfectly well that almost every person has his own opinion about what is considered a portal. We also knew that it would be possible to spend up to 45 minutes out of the reserved hour for all the participants in the discussion to agree on what exactly to consider as a portal. In other words, only 15 minutes would remain for the direct sale of our concept.
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McKinsey and Lego cubes: the power of the question "what"

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  13. Atkinson U. .. Law of attraction and the power of thought, 2008

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