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Why do some pictures work and others do not?


Over the years, helping people solve problems with pictures, I was often surprised that some types of pictures helped clarify the situation, while others only worsened understanding. This is not related to picture quality. For example, people in diagram A were drawn much more accurately than the contours of figures in diagram B, but this did not help to make diagram A more simple to understand. This had nothing to do with the complexity: I've seen incredibly simple sketches that embarrass people far more than complex diagrams, and vice versa.
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Why do some pictures work and others do not?

  1. Picture 6: "why" - scientific chart
    So, we came to the last and rather large issue. "Why" is a universal key for solving problems. If we can answer the question "why" (why something works in a certain way, why one event occurs, and not another, why some things seem inevitable), then we can consider a significant part of our problem solved. Perhaps the details of the decision are not yet clear, however
  2. Your pictures are "why". Theme and variations
    I. Simple truth Draw a simple "good enough" portrait, showing why visual thinking is a powerful way to solve problems. My decision is given in the appendix on p. 374. 2. Scientific Scheme Create a simple multifactor scheme that can illustrate one or two links between the following data sets: the proportion of participants in a typical business meeting,
  3. Formulate correctly, or Why OK'SYUMORON does not work
    There are situations when the Wizard wanders as if to a standstill and beats over the solution of a task, but the task stubbornly does not dare. The task remains as insoluble, despite all the magic tricks. What's the matter? It is very difficult to find a solution if the question is formulated incorrectly. The task should be structured, that is, when setting the task, you should leave enough space
  4. But if I can not just show you the final picture, why do not I combine it with the account?
    The most important part of this story (and for me, from a personal and professional point of view, one of the most breakthrough moments in the entire book) is not at all related to what the final prototype looked like *. The breakthrough came about thanks to the pictures drawn by the team - thus the pictures that we just discussed in such detail. As in the story of McKinsey and Lego, I was at first afraid to show these
  5. Rule number 4. Experiments - yes, extremes - no!
    I think having read how many clothes are available for plump girls, many of you were somewhat surprised: someone for certain long ago put a cross on jeans, tunics or kimono. Many pyshechki feel embarrassed to wear pants, but I would highly recommend them to anyone who wants to look slimmer than they really are. It is only necessary to choose a model that will fit perfectly in the figure and emphasize
  6. There is no alternative
    Many diseases are primarily social diseases, and hypertension is not an exception. Therefore, everyone has the right to know about the medical examination, the outcome of hypertension. Everyone should understand that absolutely harmless drugs do not exist. And with hypertension, they not only reduce blood pressure, but also detrimental to many organs and body systems. In the mass of
  7. Solid "No"
    I often meet on the Internet statements in the spirit: "To dramatically lose weight, you need to give up only three products!". It is usually suggested to remove from the diet bread, sugar and, for example, butter. These ads look very tempting: seemingly, eat as much as you want all the other products and lose weight. But, believe me, it does not happen. A person grows thin from the fact that he receives less energy from food than to him
  8. Chlorpromazine and other neuroleptics [phenothiazine derivatives (promazine, levomepromazine, trifluoperazine and others)]
    Dizziness, severe weakness. In severe cases, loss of consciousness (sopor, coma), seizures, increased tendon reflexes. Dryness of the oral mucosa, pupils narrowed, tachycardia, arterial hypotension. ACTION AT THE CALL | Gastric lavage with a probe, the introduction of enterosorbents (activated charcoal, vaulen, SKN for 20-40 g in the form of an aqueous suspension through the mouth
  9. Picture 4: "when" = time line
    The suprachiasmatic nucleus measures changes in the light seen by our eyes and transmits information to the hypothalamus, which (besides many other functions) controls the performance of our biological clocks. Do you know that there is a part in our vision system that keeps track of whether darkness is coming around *? She uses this information to tell us when to go to sleep. If
  10. Your second picture "how"
    Flowchart 2. One click Arrange the elements in places so that they create a logical flowchart, and then record the resulting solution for the "how" problem. My decision is given in the appendix on p. 373. You can see that in this example we often use the concepts "if" and "then": if Tom is hungry, then we feed him; If we want to help the client increase its market share, then we should
  11. Картинка 1: "who and what" - a portrait
    Problems like "who and what" are related to objects in the world around us, everything that we find and process using the way to see "who and what". These are people, things, formulated ideas, machines, etc. Here are just a few examples of problems like "who and what": I work in the marketing department. We think that we were able to identify the best market segment for our new service, but we are not completely sure of this.
  12. A husband is never at home, and I often meet with a colleague at work.
    I feel that it is more pleasant with him than with my husband. Should I make a choice? I'm sure that both love me, and a bit confused. In your case, it is best to behave naturally and openly express your feelings to both your husband and your friend. It is extremely difficult or almost impossible to maintain normal intimate relationships with two men at the same time. Despite the fact that both of you love, this
  13. There is no danger in losing weight
    Many fear that fasting can lead to tuberculosis. It is believed that losing weight means the susceptibility (vulnerability) of this "illness." But this fear is groundless and is based on a false viewpoint.The hunch for tuberculosis is not the cause of the disease but the result.Loss of weight is important for recovery from an "acute" illness, and nature provides that such a patient
  14. Picture 3: "where / where" = map
    The "where / where" path allows you to see where an object is located and track the spatial relationships. This is done by instantly creating charts or maps of the relative position of each of the objects visible to us. Sometimes these cards are placed in the center of action of ourselves (something is approaching us, right now!), And sometimes we are generally absent from them (for example,
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