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Why do some pictures work and others not?


Over the years, helping people solve problems with pictures, I was often surprised that some types of pictures helped clarify the situation, while others only worsened understanding. This is not related to the quality of the pictures. For example, people in diagram A were drawn much more accurately than the outlines of the figures in diagram B, but this did not help make diagram A easier to understand. This had nothing to do with complexity: I had to see incredibly simple sketches that confused people much more than complex diagrams, and vice versa.
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Why do some pictures work and others not?

  1. Picture 6: “why” - scientific schedule
    So, we have come to the last and rather large question. “Why” is the universal key to solve problems. If we can answer the question “why” (why something works in a certain way, why one event happens and not another, why some things seem inevitable), then we can consider a significant part of our problem solved. Perhaps the details of the solution are not clear, however
  2. Your pictures "why." Theme and Variations
    I. Simple Truth Draw a simple “pretty good” portrait showing why visual thinking is a powerful way to solve problems. My decision is given in the appendix on p. 374. 2. Scientific scheme Create a simple multi-factor scheme that can illustrate one or two connections between the following data sets: the proportion of participants in a typical business meeting,
  3. Formulate correctly, or Why OK'SUMORON does not work
    There are such situations when the Wizard wanders into a dead end, as it were, and struggles with the solution of some task, but the task is not persistently solved. The task remains the same unsolvable, despite all the magic tricks. What's the matter? It is very difficult to find a solution if the question is formulated incorrectly. The task should be set constructively, that is, when setting the task, you must leave sufficient space
  4. But if I can’t just show you the final picture, why not combine it with the picture?
    The most important part of this story (and for me, from a personal and professional point of view, one of the most breakthrough moments in the whole book) is not at all related to what the final prototype looked like *. The breakthrough came from the pictures drawn by the team, the very pictures that we just discussed in such detail. As in the McKinsey and Lego stories, I was initially afraid to show these
  5. Rule number 4. Experiments - yes, extremes - no!
    I think, having read how many options for clothes for plump girls, many of you were somewhat surprised: someone probably put a cross on jeans, tunics or kimono long ago. Many pyshechki hesitate to wear pants, but with great pleasure I recommend them to anyone who wants to look slimmer than it really is. It is only necessary to choose a model that fits perfectly on the figure and will emphasize
  6. There is no alternative
    Many diseases are primarily social diseases, and hypertension is no exception. Therefore, everyone has the right to know about the clinical examination, the outcome of hypertension. Everyone should understand that there are no absolutely harmless drugs. And with hypertension, they not only reduce blood pressure, but also have a detrimental effect on many organs and body systems. En masse
  7. Hard "No"
    I often meet on the Internet statements in the spirit: "To lose weight dramatically, you need to give up just three products!". It is usually proposed to remove from the diet bread, sugar and, for example, butter. These ads look very tempting: seemingly eat as much as you want all the other products and lose weight. But believe me, it does not happen. A person loses weight from what he gets from food less energy than he
  8. Chlorpromazine and other neuroleptics [phenothiazine derivatives (promazin, levomepromazine, trifluoperazin and others)]
    CLINICAL PICTURE Dizziness, severe weakness. In severe cases, loss of consciousness (stupor, coma), convulsions, increased tendon reflexes. Dryness of the oral mucosa, pupils constricted, tachycardia, hypotension. ACTIONS ON THE CHALLENGE ¦ Washing the stomach with a probe, the introduction of enterosorbents (activated carbon, vaulen, SKN 20-40 g in the form of a water suspension through the mouth
  9. Picture 4: “when” = time line
    The suprachiasmatic nucleus measures changes in the light seen by our eyes and conveys information to the hypothalamus, which (besides many other functions) controls the work of our biological clock. Did you know that in our vision system there is a part that keeps an eye on whether there is darkness around *? She uses this information to tell us exactly when to go to bed. If a
  10. Your second “how” picture
    Block diagram 2. One click Arrange the elements in places so that they create a logical block diagram, and then write down the solution obtained for the “how” problem. My decision is given in the appendix on p. 373. It can be noted that in this example we often use the concepts of “if” and “that”: if Tom is hungry, then we feed him; if we want to help a client increase its market share, then we must
  11. Picture 1: “who and what” - portrait
    Problems of the “who and what” type are connected with objects in the world around us, with all that we find and process by means of the way to see “who and what”. These are people, things, articulated ideas, cars, etc. Here are just a few examples of who-and-what-like problems: I work in the marketing department. We think that we were able to identify the best market segment for our new service, but we are not completely sure of this.
  12. My husband is never at home, and I often meet with a work colleague.
    I feel that I am more pleasant with him than with my husband. Should I make a choice? I am sure that both love me, and somewhat confused. In your case, it is best to behave naturally and openly express your feelings to both husband and friend. It is extremely difficult or almost impossible to maintain normal intimate relationships with two men at the same time. Despite the fact that both of you love, such
  13. There is no danger in losing weight.
    Many fear that fasting can lead to tuberculosis. It is believed that losing weight means susceptibility (vulnerability) of this "disease." and nature provides that such a patient
  14. Picture 3: “where / where” = map
    The path "where / where" allows you to see where an object is located, and track spatial relationships. This is done using the instant creation of charts or maps of the comparative position of each of the objects we see. Sometimes these cards are placed in the center of the action of ourselves (something is approaching us, and right now!), And sometimes we are completely absent from them (for example,
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