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Step I: find “who and what”

Since all the companies reported that they are engaged in publishing, it made sense to see what they were publishing. We saw that, in aggregate, seven companies published information on four main topics: finance, training, law and legislation, and science and health.
Finance Education Law Science and Health

What did companies publish? Information on the four main topics


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Step I: find “who and what”

  1. Step 3: find "where"
    At our disposal were interesting data that deserve to be studied. However, the fact that any of the players prevails in a particular industry was not of particular interest. Much more we wanted to see where business lines intersect, where companies act alone, and where the “brand equity” is in the structure of their revenues. And for this we needed to draw them all.
  2. Step 5: find “how”
    So, we realized where Thomson should be (in the upper open quadrant) and when (in two years). Accordingly, we still had the only question for discussion: How can Thomson raise his pyramid? Looking at the chart, we saw a clear way. Let me show this graph in the form in which we showed it to Dick Harrington (the then director of Thomson), since his
  3. Step 4: find the answer to “when”
    The scheme we created showed only one point in time - 2001, the year of the survey. We had a kind of snapshot that said: “This is how the industry of professional information providers looks like today.” But remember that the main purpose of this exercise was to prepare Thomson for the withdrawal of shares on the New York Stock Exchange in 2003, that is, through
  4. Is it normal that I constantly compare friends with my father and try to find in them what I liked in my father?
    You ask if this is normal, and I will answer you: “Yes, for you, it seems to be normal.” Each determines the norms individually, depending on their views. There are no identical standards for all. Modern society is trying to govern us, in terms of “normal” and “abnormal”, but what is normal for one is not necessarily normal for another. Changing our stereotypes, we
  5. Part I: Who and What
    Let's start with the “who and what” part. In our built-in vision system, the “who and what” path is responsible for separating people and objects from each other, which we see, comparing them with known objects from our mental database, recognizing, identifying and classifying. ↑ Our “who and what” way allows us to see birds, a plane, people at the table, a girl with a dog — that is, everything
  6. Picture 1: “who and what” - portrait
    Problems of the “who and what” type are connected with objects in the world around us, with everything that we find and process by means of the way to see “who and what”. These are people, things, articulated ideas, cars, etc. Here are just a few examples of who-and-what-like problems: I work in the marketing department. We think that we were able to identify the best market segment for our new service, but we are not completely sure of this.
  7. And what is the norm? Or who is a “normal” citizen?
    Excursion to biology Norma is what is accepted by the majority, isn't it? She twists a man into a ram's horn, pushes the established frameworks for someone, once and for all, blocks the paths to creativity. This is a marsh where people die, not having time to wake up, future geniuses, titans, creators. Because everything is prescribed in advance, who and how should behave. Grandmother should always be wearing glasses, knitting in
  8. Reflective procedure "What? Who? How? Where? When?"
    Purpose: drawing up a “life program” for the near term, planning by the participant of the desired life result in the field of employment. 1) The trainer offers each participant to compile a list of the desired results in the field of employment and arrange it in descending order of importance or value of each. You can add to this wish list not directly related to
  9. Someone told me that breastfeeding prevents pregnancy, but maybe this is all just talk?
    Exceptional breastfeeding reduces the risk of you becoming pregnant. During the first six months, until you have menstruation and while you are fully breastfeeding day and night, you are 98% protected from pregnancy. This is tantamount to protection with other modern contraceptives. From the next section (“How is breastfeeding?”) You learn
  10. My husband has a panicky fear of being out of money. And this is despite the fact that he and I have a permanent job. What to do and what to say?
    Have you tried to just talk to him about what is bothering him? You asked him if he had any questions about this, did he think about it? Was his father afraid of losing money? If so, what did your husband, as a child, feel when you saw this fear of your father? He condemned the father? When we condemn our parents, we eventually become the same as they. It would be good to give
  11. The value of the team for teens and their desire to find their place in it
    We have already said that the collectives of the 5th — 8th grades occupy a different place in the squad and school than the collectives of the primary classes. Teenage pupils constitute the main asset of the pioneer squad and play a leading role in pioneering self-government. And this is understandable: junior schoolchildren cannot yet be in such a role, since this requires much greater intellectual and personal maturity. School life
  12. How to find a tool for "live" drawing in POWER POINT
    Although the tablet I use allows me to draw directly on the screen (which greatly simplifies the process), you can use a regular computer mouse for this purpose. The fact that virtually any version of Power Point released in the last five years allows you to draw on the screen is nothing new. Here’s how it’s done: I. Create your own slides just like usual
  13. Analytical Paralysis: Step II
    Upon returning to the room, we headed back to the whiteboards with the following question: If there was only one step in the process that we could change with the improved spreadsheet, then what could it be? After a heated discussion, we agreed that if we could give the presidents a more flexible way of selecting and presenting data during the meeting with CF0, this would provide
  14. Analytical Paralysis: Step I
    Just as in the case of the first napkin and the first day of work, we started with a circle and gave it a name. And, as in the case of the second napkin (on the second day), we created a circle called “who”. Since each employee ultimately responds to the CFO (CF0), analysts considered him the most important “who”, so we called our first round “CF0”. Then we drew
  15. I think that having children is a big responsibility. It can even be called a life contract. When I think I can cause them suffering, I feel bad. What do I need to do to think differently?
    Change your beliefs. First, when you make a decision to get a child, you should not think that you are responsible for his happiness. Your first motivation should be to give your soul a chance to return in order to incarnate. It is a gift of self. Then, to continue growing, you must learn to love this soul that has chosen you. To have a child is
  16. Step 2: Answer the question “how much”
    After we identified the players and understood what they were doing, they returned to the documents to find quantitative data about each - something that allows changing “how much”. After examining the masses of data, we decided that the first question “how much” that we intend to study will be related to the size of each company in terms of the value of annual income. Here are the results of seven companies with
  17. Squash step by step
    All parts of your breast pump may scare at first, but learning to use it is not difficult at all. Follow these basic guidelines to express milk for your baby. 1. Get ready. Assemble the parts of the breast pump. If you are using your pump for the first time, follow the instructions attached to it for washing and / or sterilization before use. Sit on a comfortable chair
  18. Analytical Paralysis: Step III
    At the end of the first day of work with the whiteboards, we went home, thinking about possible options for interface design. The next day we erased the drawing created the day before (after photographing each element in detail) *, and then sketched out ideas on what the spreadsheet might look like, based on the team’s collective opinion on where the technology could be through
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