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Your pictures "why." Theme and Variations


I. Simple Truth
Draw a simple “pretty good” portrait that shows why visual thinking is a powerful way to solve problems. My solution is given in the appendix on p. 374.
2. Scientific scheme
Create a simple multi-factor schema that can illustrate one or two links between the following datasets:
percentage of participants in a typical business meeting related to Black Pens (“I can't wait to start painting”): 25 percent;
the proportion of Yellow Pens among the participants ("I can not draw, but ..."): 50 percent;
share of participants in the meeting who may be considered Red Pens (“I hate to draw”): 25 percent;
the seen information is remembered approximately twice better than that heard;
the information that you both saw and heard is remembered four times better than just the number of pages with text heard (without other elements) in a typical business presentation lasting 1 hour: forty (40);
The number of pages on which the dominant element is a picture in a typical 1 hour business presentation: six (6).
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Your pictures "why." Theme and Variations

  1. Picture 6: Why, Scientific Schedule
    So, we have come to the last and rather large question. “Why” is the universal key to solve problems. If we can answer the question “why” (why something works in a certain way, why one event happens and not another, why some things seem inevitable), then we can consider a significant part of our problem solved. Perhaps the details of the solution are not clear yet, however
  2. Why do some pictures work and others not?
    Over the years, helping people solve problems with pictures, I was often surprised that some types of pictures helped clarify the situation, while others only worsened understanding. This is not related to the quality of the pictures. For example, people in diagram A were drawn more accurately than the outlines of the figures in diagram B, but this did not help make diagram A easier to understand. It did not have
  3. But if I can’t just show you the final picture, why not combine it with the picture?
    The most important part of this story (and from a personal and professional point of view for me is one of the most breakthrough moments in the whole book) is not at all connected with what the final prototype looked like *. The breakthrough came from the pictures drawn by the team, the very pictures we just discussed in such detail. As with the McKinsey and Lego stories, at first I was afraid to show these
  4. Your weeks at home
    1. Let's commit. Breastfeeding mothers want to give their children the best possible food, even if they cannot be around to deliver it personally. Knowledge of the benefits of human milk for a human infant is a strong motivator. Mothers continue to breastfeed after going to work also because they want to be associated with children, even when they don’t
  5. Saving your nipples
    After the child has squeezed his mouth and bit, he may not let out. Do not try to pull the nipple out of the baby’s mouth, because it hurts even more. Instead, insert your index finger between the jaws and stretch them. Then bend the end of your finger around the nipple when you remove it from the baby’s mouth to protect it. Your finger, which has a bone, better than the soft tissue of the breast, will press on the compressed
  6. Your questions on breastfeeding and child care and answers to them
    After birth, a lot of milk comes, and as far as I know: a newborn baby needs very little. Is it worth it right after delivery? As a rule, a large amount of milk comes on the third or fifth day after birth? The first two days the breast produces colostrum and is usually not full. When staying together, when a mother can feed a baby not according to a strict regime, but by
  7. Myth 8. You need to apply hot water if your limbs are frozen.
    Hands and feet become numb when it becomes very cold, which causes many people to try to warm them with hot water. In fact, hot water can aggravate the condition. It is worth using only slightly tepid water or dry
  8. How can we draw “human” pictures for business?
    So, getting closer to the end of our seminar, let's talk about what is never discussed at business meetings. Throw out your presentation pages with clearly marked and boring lists of questions and show hand-drawn pictures instead. And even better - draw these pictures right at the meeting. Forward! Meetings and meetings should not be predictably boring *! * Say it
  9. Your second “how” picture
    Flowchart 2. One click Arrange the elements in places so that they create a logical flowchart, and then write down the solution obtained for the “how” problem. My solution is given in the appendix on p. 373. It can be noted that in this example we often use the concepts of “if” and “that”: if Tom is hungry, then we feed him; if we want to help a client increase its market share, then we must
  10. Picture 4: “when” = time line
    The suprachiasmatic nucleus measures changes in the light seen by our eyes and transmits information to the hypothalamus, which (besides many other functions) controls the work of our biological clocks. Did you know that in our vision system there is a part that keeps an eye on whether there is darkness around *? She uses this information to tell us exactly when to go to bed. If a
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