Course work. Formation behavior of consumers of medical services under the influence of demand, 2012
Currently, marketing in health care is in its infancy. This is a difficult path of evolutionary development, overcoming numerous difficulties and contradictions, the accumulation of experience. And the sooner a positive experience becomes available to doctors, heads of health care institutions, the more successfully the difficulties and serious shortcomings concerning the most important value of society — the health of people — will be overcome.