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Diversification

Diversification means expanding assortment, changing

the type of products manufactured by the enterprise, the company, the development of new types of industries in order to increase production efficiency, obtain economic benefits, and prevent bankruptcy.

The main goal of diversification is stabilization and increase in the company's profit. At the same time, the production of new types of products, works and services with multidirectional dynamics of demand or profitability in relation to the main production is opened. If for one type of product in

In this period, demand and, accordingly, profit tend to decrease, then for others they are at the same time growing.

In order to establish whether a particular product is diversified with respect to the main production, a correlation index (K) should be calculated. Its value should be negative and the minimum of possible options:

i = 1;

n is the number of observations of the behavior of demand (or sales profitability) in the market for the j-th and i-th types of goods under consideration;

Rji and Rki return on sales of the main (j –th) and additional goods in the i – th period,%;

Rjcp and Rkcp — the average return on sales of the main (j-th) and additional goods in the i-th period,% for the studied periods.

The reasons or incentives for diversification are:

? reduction of commercial risk - the “golden rule” of business is not to focus all capital and capacity on one type of activity;

? filling gaps in the production chain - joining suppliers or organizing own production of missing components;

? joint activities in the market - common marketing channels, common sales network;

? access to new technologies, markets, resources;

? the pursuit of economies of scale.

In economic practice, there are two types of diversification:

Associated - when the expansion proceeds through the joining of production, providing the main activity.

Unrelated, which implies the coverage of such areas of work that are not directly related to the main activities of the organization.
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Diversification

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